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Cropping helps you to create an entirely new image composition and changing the emotional response to an image.
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Want to distinguish yourself from your competitors?⠀
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Heres how...⠀
Pick 3-5 personality traits you want to “own” when somebody thinks about your brand. ⠀
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Choose traits you want to lead with and put forward to your audience.⠀
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Choosing specific qualities to focus on allows you to create a powerful value proposition.⠀
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"I’m the one that is ________________."⠀
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There are 5 key dimensions of brand personality known as Aaker’s Brand Personality Dimension Framework…⠀
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Check out the carousel for all the details...⠀
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#️⃣ #branding #marketing #graphicdesign #brandidentity #brand #logodesigner #advertising #digitalmarketing #logos #business #graphicdesigner #socialmediamarketing #webdesign #marketingtips #social #smallbiz #marketingdigital #startup #contentmarketing #smallbusiness #entrepreneur #sales #identity #onlinemarketing #designtips #designbusiness #brandingtips #designstrategy #designlessons⠀
Blur makes images more unclear or less distinct. Using a blur can be a great way to make text stand out when overlaid onto an image.
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Sometimes we just need to see things from a different perspective ind in different places in order to solve problems.
Look at unusual things with unusual eyes.
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I addressed the topic of contrast in one of my previous carousels that spoke about colour. Using high contrast is probably the best method to ensure content is accessible to the broadest audience.
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This is the last post in a series that tackles 'user stories'. if you are keen to know more on how to create them, what makes a good user story or what a user story is not, please check out the list of carousels on my profiles highlights.⠀
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Today is not only a call to invest in user stories, but how you can use the acronym INVEST as a checklist of items to to asses the quality of your user stories.⠀
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#️⃣⠀
#userstory #userstories #ux #userinterface #ui #userexperience #uidesign #uxdesign #interface #appdesign #dribbble #webdesign #webdesigner #behance #programming #website #app #developer #web #mobile #businessofdesign #digitaldesign #designprinciples #bizofdesign #appdesign #designtips #designstrategy #designprocess #designlessons⠀
Qualitative Research is research conducted through interviews, focus groups and other forms of observation. It provides context about an audience’s feelings, beliefs and motivations regarding a brand, product or service with nuance and depth.
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Oh, the irony of this post today. I got food poisoning 🤮, the food I ate did not leave me feeling better.
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The other day, I posted about how to write a good user story. But writing a good user story also requires you to understand what a user story is not. This post unpacks this all for you.⠀
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#️⃣#userstory #userstories #ux #userinterface #ui #userexperience #uidesign #uxdesign #interface #appdesign #dribbble #webdesign #webdesigner #behance #programming #website #app #developer #web #mobile #businessofdesign #digitaldesign #designprinciples #bizofdesign #appdesign #designtips #designstrategy #designprocess #designlessons⠀
Gathering good reference is essential in broadening your creative thinking.
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A good user story can be summarised under these 9 points, check out the carousel for all the finer details:⠀
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1️⃣Know Your User⠀
2️⃣Include All Stakeholders⠀
3️⃣Focus on the User⠀
4️⃣Keep It Short and Simple⠀
5️⃣Discuss and Collaborate⠀
6️⃣Avoid Technical Details⠀
7️⃣Focus on the 3 W’s⠀
8️⃣Encourage VisualiSation⠀
9️⃣Clarify the Value and Benefit⠀
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#️⃣ #ux #userinterface #ui #userexperience #uidesign #uxdesign #interface #appdesign #dribbble #webdesign #webdesigner #behance #programming #website #app #developer #web #mobile #appdesign #webdesign #productdesign #designtips #designbusiness #designstrategy #adobex #adobexddesigner #designinspiration #designlessons #thedesignfix⠀
You'll know when you are done when there is nothing left to take away.
Simplicity is the ultimate sophistication.
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Whitespace is like air, it is necessary for design to breath. This was the quote I posted last week. Here is a little more of a detailed description of what whitespace is.
Whitespace, often known as negative space, refers to the area of a design left blank. It’s the space between graphic elements, images, copy, and anything else on the page. Even though it’s known as white space, it can be any colour.
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Narrowing down the top Adobe XD plugins is no easy feat…⠀
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These are my Top 7 Favourites⠀
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1️⃣ Icons 4 design⠀
2️⃣ UIFaces⠀
3️⃣ Lorem ipsum ⠀
4️⃣ Stark⠀
5️⃣ Rename It⠀
6️⃣ Confetti⠀
7️⃣ Artboard Plus⠀
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Check out out the carousel for all the juicy details 😁⠀
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#️⃣⠀
#adobexd #adobexddesigner #adobexdtutorial #adobexdprototype #adobexdplugins #adobexddesign #adobexdtips #adobexdcommunity #adobexdlearning #adobexdtip #uxdesign #appdesign #appdesigner #uidesigner #uxuidesign #uiux #interfacedesign #userinterface #instaui #uxdesignmastery #ux #ui #userexperience #uidesign #uxdesign #interface #appdesign #webdesign #webdesigner⠀
How many of you guys like to use textures in your designs?
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A designers secret weapon: whitespace.
Share your experiences in the comments on how whitespace has impacted your design, or tag some designers who you think have mastered the art of whitespace, I'd love to see their work!
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An aspect ratio is the proportional relationship between the width and height of a rectangle (a rectangle is used because the vast majority of screens are wider than they are tall). An aspect ratio is defined via a mathematical ratio, with two numbers separated by a colon.
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This is my second post on colour, if you missed it, go check it out on my feed.⠀
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Today I'll give you the secret to creating colour harmony. ⠀
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Colour harmony is about the arrangement of colours in the most attractive and effective way for users’ perception. ⠀
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After years of searching, designers have distinguished the basic colour schemes that work effectively. ⠀
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Check out the details in the carousel where I'll show you what they are…⠀
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#colourharmony #colorharmony #color #colorcrush #colorpalette #colors #design #designinspiration #designs #designlife #graphicdesign #designeducation #designtips #dribbble #creative #creativity #graphicdesigner #graphicdesignui #freelancer #freelancers #freelancelife #freelancedesign #graphicdesignstudent #designstudent #uidesign #userinterface #appdesign #ui #webdesign #productdesign⠀⠀
Symbols, the graphical portion of a logo, provide an instant way for consumers to recognise a brand. A well-known symbol, like McDonald’s Golden Arches or Starbucks’ Mermaid can be seen and recognised without any words.
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Creativity is nothing but the way to solve new problems.
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Applying colour to a design project has heaps to do with balance. The more colours you use, the more complicated it is to achieve balance. Check out the details in this carousel for things to remember when choosing colour.⠀
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#color #colorspsychology #colormeaning #colorcrush #colorpalette #colors #design #designinspiration #designs #designlife #graphicdesign #designeducation #designtips #dribbble #creative #creativity #graphicdesigner #graphicdesignui #freelancer #freelancers #freelancelife #freelancedesign #graphicdesignstudent #designstudent #uidesign #userinterface #appdesign #ui #webdesign #productdesign⠀
"The role of the designer is that of a good, thoughtful host anticipating the needs of his guests." – Charles Eames
Charles Ormond Eames, Jr. and Bernice Alexandra "Ray" Kaiser Eames were an American married couple of industrial designers who made significant historical contributions to the development of modern architecture and furniture through the work of the Eames Office.
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A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognisable symbols or logos.
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Horizontal and vertical stacking elements with #adobexd and their new feature stacks. Elements move out the way and reposition themselves with the stack. Check out more details in my feeds @shanepwilliams 🤘🏻
Vertically stacking elements with #adobexd and their new feature stacks. Elements move out the way and reposition themselves with the stack.
Stacks are a new way to work with groups and components in XD. Similar to Flexbox in CSS, Stacks are columns or rows of objects with set spacing between them. As you add, remove, reorder, or resize objects in a stack, all the other objects automatically adjust, maintaining the spacing as you change your designs.⠀
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🎥 Check out the details in the carousel, and watch the video for a demo.⠀
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#️⃣⠀
#adobexd #adobexddesigner #adobexdtutorial #adobexdprototype #uxdesign #appdesign #appdesigner #uidesigner #uxuidesign #uiux #interfacedesign #userinterface #instaui #uxdesignmastery #uiinspiration #uiuxdesign #ui__ux #userinterfacedesign #userexperience #designer #creativebusiness #creativework #ui #ux #webdesign #mobiledesign #adobedesign #designtools #designinspiration⠀
An empathy map is a visual tool that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users.
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Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.
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How many of your projects carry design dept?
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The ultimate goal for any product is to build something that is easy and intuitive to use. This quote by Elon Must does a good job to push this concept hard.
"Any product that needs a manual to work is broken." – Elon Musk
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When building a product, how do you know where to start?⠀
What features and tasks will you be building?⠀
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To gain a better understanding of the features and tasks that a product will have, ask the following…⠀
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1️⃣ What tasks do/will users need to do?⠀
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2️⃣ Which tasks are critical to the success of the product?⠀
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3️⃣ Which features are most important to users?⠀
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4️⃣ What feature do/will users use the most?⠀
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Use the answers to these questions to determine your product feature list and a list of tasks that need focus.⠀
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#️⃣⠀
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#porductdesign #ux #ui #userinterface #userexperience #uidesign #interface #webdesign #graphicdesign #uxdesign #branding #marketing #appdesign #designer #webdesigner #brandidentity #brand #business #creative #typography #web #uidesigner #uxdesigner #creativedesign #adobexd #adobexddesigner #designprocess #designinspiration #businessofdesign⠀
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The key to simple, sophisticated design. Get rid of everything that is not essential to making a point.
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People often obsess over their Logo, but it's important to remember a logo is a symbol that represents your brand, it is not the band.
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Design transcends agenda. It speaks to the politics
of optimism. – Paul Bennett
Not to be confused with the Paul Bennet character in the Showtime series DEXTER. This Paul Bennet whom I'm quoting is IDEO's Chief Creative Officer. IDEO is a design and consulting firm with offices all over the world.
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Yes. I have been silent for the last while, but that does not mean I have disappeared. I will be posting again, so be on the lookout 😉⠀
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A big thank you to everyone for their support. ⠀
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#socialmediamarketing #socialmediagrowth #smma #instagramtips #instagramalgorithm #freelancegraphicdesigner #freelancedesign #digitalmarketingtips #digitalmarketingstartegy #digitalmarketingagency #businesstips #businessbranding #brandmarketing #instagramdesign #futurwolfpack #smallbusinessmarketing #salesadvice #brandstrategy #anothermilestone #milestone #nextmilestone #newmilestone #celebrate_milestones #milestonemoment #celebratingmilestones #5k #5kfollowers #bizofdesign #instagramgrowthtips #instagramgrowthhacks
How many of you feel like this sometime?
This quote by Ray Kroc.
Raymond Albert Kroc was an American fast-food tycoon. He joined the California company McDonald's in 1954, after the McDonald brothers had franchised 6 locations out from their original 1940 operation in San Bernardino.
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If you don't know what to do with your life, or even if you think you know, here is some advice: pursue what interests you. Who knows where it may lead you and what you may discover about yourself.⠀
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#Entrepreneurial #newbusiness #homebasedbusiness #successtips #businessquotes #mentorship #businesspassion #entrepreneursofinstagram #businessmen #mobilebusinesseducation #entrepreneurslife #entrepreneurmotivation #growyourbusiness #creativebusiness #businesscoaching #businessonline #womaninbusiness #successtip #businessstrategy #digitaldesign #businesstip #businessideas #instagramforbusiness #smallbusinessmarketing #mobilebusiness #businessconsultant #inspirationbusiness #businesstraining #art #graphicdesigner
"Creativity is nothing but a mind set free" – Torrie T. Asai
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A style guide is a set of standards for the design of anything related to your brand. The reason to have a style guide is to ensure complete uniformity in style and formatting wherever the brand is used to ensure no dilution of that brand.
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A big thank you to all of you for the support and encouragement! I’m honoured to have so many of you following little old me 🤗⠀
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If you are not following me, I post about design, branding, as well as Adobe XD tutorials. Come check out my profile @shanepwilliams, if you like what you see, hit the follow button, and join the party.⠀
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#4k #4kfollowers #anothermilestone #milestone #nextmilestone #newmilestone #celebrate_milestones #milestonemoment #celebratingmilestones #socialmediamarketing #socialmediagrowth #smma #instagramtips #instagramalgorithm #freelancegraphicdesigner #freelancedesign #digitalmarketingtips #digitalmarketingstartegy #digitalmarketingagency #businesstips #businessbranding #brandmarketing #instagramdesign #futurwolfpack #smallbusinessmarketing #salesadvice #brandstrategy #adobexd #adobexddesinger #adobexdtutorial
The trick to creating a seamless post is aligning elements across screens using #AdobeXD is a simple 4 step process.⠀
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Check out the demos in the carousel. Incase you missed them in the demos, I've summarised these steps for you at the end. ⠀
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#adobexddesigner #adobexdtutorial #adobexdprototype #uxdesign #appdesign #appdesigner #uidesigner #uxuidesign #uiux #interfacedesign #userinterface #instaui #uxdesignmastery #igdesigner #igdesign #designtips #designinspiration #igcarouselhack #igcarousel #carousels #carouseldesigns #carousel #businessofdesign #digitaldesign #designprinciples #bizofdesign #designlife #designideas #instagramdesign
It’s easier to ask forgiveness than it is to get permission.
Sometime this can actually help projects along. Often too many cooks hold a project back, but once implemented, the resistance is far less.
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It took me 124 posts over 90 days to gain my first 1k followers. My latest 1k followers happened in 13 days and only 9 posts. ⠀
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If you are just starting out, forget the numbers, focus on providing value and making genuine connections. This investment will eventually bring you followers.⠀
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A big thank you to all those who have chosen to follow me. You are why I am here.⠀
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😋If you haven't followed me. Go check out my feed @shanepwilliams . If you like what you see, drop me a follow.⠀
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#socialmediamarketing #digitalmarketingstartegy #socialmediagrowth #smma #instagramtips #instagramalgorithm #freelancegraphicdesigner #freelancedesign #digitalmarketingtips #digitalmarketingstartegy #digitalmarketingagency #businesstips #businessbranding⠀
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#nextmilestone #milestonemoment #milestone #instagramgrowthhacks #digitalmarketingstartegy #celebrate_milestones #anothermilestone #instagramdesign #futurwolfpack #smallbusinessmarketing ⠀
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#3k #3kfollowers #bizofdesign #designprocess #designinspiration #businessofdesign #digitalmarketing⠀
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A very simple lesson in branding. Your brand is what other people say about you when you’re not in the room.
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The perception that a brand asset is consistent with how an audience expects a company to look, act or feel. A company that is consistently on-brand builds lasting, loyal relationships with its customers.
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Promoting your carousels in your stories is a great way let your followers know your post is up and potentially bring you more reach.
Here's a simple tutorial on how to set up a template in #AdobeXD and start creating story posts very quickly.
Let me know in the comments if you'd like to see more AdobeXD content, and what you'd like to see.
👐 Share this post with your XD friends or tag them in the comments.
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#adobexd #adobexddesigner #adobexdtutorial #adobexdprototype #igdesign #igdesigner #igcarousel #igcarouselhack #carousel #carouseldesigns #carousels #carousel #instastory #instastories #uxdesign #appdesign #appdesigner #uidesigner #uxuidesign #uiux #interfacedesign #userinterface #instaui #uxdesignmastery #designinspiration #designlessons #thedesignfix #businessofdesign #designtips
A brand that acts as an endorsement to one or more sub-brands. Parent brands are typically well-established and trusted by their audience, benefitting the sub-brands beneath it.
Example: Coca-Cola, which has hundreds of sub-brands.
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"Digital design is like painting, except the paint never dries."
This is one thing I really love about digital as a medium, it is fluid and ever evolving. Unlike a printed design, once done, it's done. Digital be can changed at any point of the products life.
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A brand that dominates all products or services in a range or across a business. Sometimes used with sub-brands, sometimes used with alpha or numeric signifiers. Mercedes-Benz and BMW are both employed as masterbrands.
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Do you find that some projects seem to roll on forever, you just keep going round in circles?⠀
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Follow these 8 rules and observe what starts to happen.⠀
(✍️ Tag or share with a friend who you think may benefit from this.)⠀
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1. Align your work to principles⠀
2. Think systematically and build a solid foundation⠀
3. Include all stakeholder, including designers and developers⠀
4. Work with your team towards shared objectives⠀
5. Ask your stakeholders: “What are you trying to achieve”, then solve for that⠀
6. Remember, design is problem solving⠀
7. Stop thinking “Make it look good”⠀
9. And start thinking “Make a great experience”⠀
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Icons are images used to represent an action or an object. For example, a pen icon could represent someone writing (action) or simply a pen (object). When using, icons think carefully about what you want to signify and how clear it is to your audience.
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I want to take a moment to thank each and everyone who is supporting and following my creative journey here on Instagram. ⠀
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In celebration of my 2k followers milestone, I though I'd share with you some principles of how I approach creating my content. There is a method to the madness, check out the details in the carousel and you'll learn how to decode what's on my feed.⠀
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#socialmediamarketing #socialmediagrowth #smma #instagramtips #instagramalgorithm #freelancegraphicdesigner #freelancedesign #digitalmarketingtips #digitalmarketingstartegy #digitalmarketingagency #businesstips #businessbranding #brandmarketing #instagramdesign #futurwolfpack #smallbusinessmarketing #salesadvice #brandstrategy #graphicgang #thedesignfix #designfeed #designerlife #bizofdesign #instagramgrowthhacks #anothermilestone #milestone #nextmilestone #newmilestone #celebrate_milestones #milestonemoment⠀
A logo mark generally does not contain the name of the company and instead more abstractly represents that company using a symbol or mark.
Examples: Nike 'tick', Shell, WWF, Mercedes or Adidas
✍️ Tag a friend who designs logos.
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Here's to all the designer rebels out there. Live in the leading—the spaces in between the rules.
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A logotype is the name of a company that is designed in a visually unique way for use by that company. Most of the time when people refer to a logo, they’re referring to the brand’s logotype.
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Hierarchy can help you create order in your designs by making sure the most important elements are seen first.⠀
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Just as there is a stacking order to a set of playing cards. There is also a ladder of significance in the visual process. Hierarchy makes sure the most important elements are seen first. Hierarchy applies order to your designs. Use ⠀
these five principles of effective visual hierarchy.⠀
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1️⃣Order your title, subtitle and body copy by size.⠀
2️⃣Increase the size of icons to reflect their importance.⠀
3️⃣Use colour as a visual highlight.⠀
4️⃣Mix up your font styles.⠀
5️⃣Use grids to order your images.⠀
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✍️ Share with a friend who is also learning about design.⠀
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#eyeondesign #digitaldesign #designprinciples #designfeed #designerlife #learntype #designtutorial #ux #userinterface #ui #userexperience #uidesign #uxdesign #interface #appdesign #webdesign #webdesigner #website⠀
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Freemium, a portmanteau of the words “free” and “premium”, is a pricing strategy by which a product or service is provided free of charge, but money is charged for additional features, services, or virtual or physical goods that expand the functionality of the free version of the software.
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The question of what is good design often comes up in some of my posts. I really enjoy how this quote by Irene Au explains it.
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Branding 💥vs⠀
1. Marketing⠀
2. Telemarketing⠀
3. Public Relations⠀
4. Advertising⠀
5. Graphic Design⠀
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Do you know the difference?⠀
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#branding #marketing #logo #socialmedia #graphicdesign #brandidentity #brand #logodesigner #advertising #digitalmarketing #logos #business #graphicdesigner #logotype #logodesigns #socialmediamarketing #webdesign #marketingtips #social #smallbiz #marketingdigital #startup #seo #contentmarketing #smallbusiness #entrepreneur #sales #logoinspirations #identity #onlinemarketing
Being able to master the use space is a vital to good design. Good spacing can make text more readable, focus attention in specific areas, or assist in creating visual hierarchy.
Design is not just what you put don on the page, but also the areas that are left open.
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Sometimes the best way to learn, is to look over someones shoulder and watch them work. Heres a look at how I build a recent post in Adobe XD.
A big shoutout to @iamlionel.music for the music. Go check him out. 📢 Remember to turn on notifications to get notified of my next post
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Where you innovate, how you innovate, and what you innovate are design problems.
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RGB is an additive colour process used on screens and made up of light, this is why end up with white when adding more colour. In the print space the colour framework is a subtractive process, CMYK – the more colour (or ink) we add, the darker things get.
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In my last carousel I gave you 5 time on how to determine project goals. If you missed that post go check it out.⠀
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Continuing from where we left off, here are some guidelines of what to ask in a project kick-off meeting.⠀
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A successful project is often determined by proper project diagnostics. Check out the details in the carousel.⠀
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#smallbusiness #smallbiz #graphicdesigner #entrepreneur⠀
#successtips #contentmarketing
Opacity enables us to make an element of a design transparent. The lower the opacity, the more transparent an element is. For example, 100% opacity means an object is solid.⠀
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Accessible design is a design process in which the needs of people with disabilities are specifically considered. Accessibility sometimes refers to the characteristic that products, services, and facilities can be independently used by people with a variety of disabilities.
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A gradient is a gradual change of colours (such as green turning gradually into blue) or a colour fading into transparency. There are two common types of gradients: radial and linear.⠀
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Simplicity and Clarity. These two principles is something I try to align myself to in my own design work.
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A small, graphic representation of a brand or brand function, typically within a graphical user interface. An icon helps users recognise a brand, illustrate what a brand does and navigate to or through its app and website. Facebook’s “Like” button is an example of an icon.
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How to ask better questions. This post was origionally created as a guest post for @thechrisdo. It's a great guide on 5 questions you should ask before you start any project.⠀
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Doing so will save you from frustration, heart ache and endless revisions. More importantly, it will demonstrate to clients that what they think matters.⠀
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#Entrepreneurial #newbusiness #homebasedbusiness #successtips #businessquotes #mentorship #businesspassion #entrepreneursofinstagram #businessmen #mobilebusinesseducation #entrepreneurslife #entrepreneurmotivation #growyourbusiness #creativebusiness #businesscoaching #businessonline #womaninbusiness #successtip #businessstrategy #businesspartner #businesstip #businessideas #instagramforbusiness #smallbusinessmarketing #mobilebusiness #businessconsultant #inspirationbusiness #businesstraining
Yesterday I woke up and saw I was sitting at 850 followers. “What am I going to post when I hit 1k followers?” I asked myself. I had no idea that @thechrisdo was going to share a carousel I created for him later that evening. I woke up this morning, I had passed 1k followers! I simply had to celebrate, I’ve created this story for you that summarizes my journey so far. A big thank you to all of you for your ongoing support, and special mentions to the 3 guys I’ve mentioned in this post!
Here are some notes from a book I read by Marty Neumeier on branding. It compare brand to marketing, telemarketing, public relations, advertising and graphic design.⠀
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Swipe through the post for all the details. ⠀
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😋 If you enjoyed this post, please like, share and follow me. Share your thoughts in the comments below.⠀
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#branding #marketing #logo #socialmedia #graphicdesign #brandidentity #brand #logodesigner #advertising #digitalmarketing #logos #business #graphicdesigner #logotype #logodesigns #socialmediamarketing #webdesign #marketingtips #social #smallbiz #marketingdigital #startup #seo #contentmarketing #smallbusiness #entrepreneur #sales #logoinspirations #identity #onlinemarketing
What sets you apart can sometimes feel like a burden and it's not. And a lot of the time, it's what makes you great.
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Let a prototype do all the talking for you next time.
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A colour palette comprises of colours that can be utilised for any illustration or design work that represents your brand. The chosen colours should be designed to work harmoniously with each other.
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For a headline to go viral, it needs an element that makes it infectious. Infectious content is shareable content because they trigger emotions.⠀
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Start with one of the 5 types of viral headlines and then layer in the infectious contents:⠀
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1. List Posts⠀
2. How-to Posts⠀
3. Resource Posts⠀
4. Question Posts⠀
5. Heart-to-Heart Posts⠀
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Check out the carousel for more details and examples.⠀
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😋 If you enjoyed this post, please like, share and follow me. Share your thoughts in the comments below.⠀
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#ux #ui #userinterface #userexperience #uidesign #interface #webdesign #graphicdesign #uxdesign #branding #marketing #appdesign #designer #webdesigner #brandidentity #brand #advertising #itb #business #creative #typography #web #digitalmarketing #uidesigner #uxdesigner #creativedesign #adobexd #adobexddesigner #designprocess #designinspiration
A hex is a six-digit number used in HTML, CSS, and design software applications to represent colours. A HEX colour is expressed as a six-digit combination of numbers and letters defined by its mix of red, green and blue (RGB).
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"Good design is good business." – Thomas Watson Jr.
Thomas John Watson Jr. was an American businessman, political figure, and philanthropist. Son of IBM Corporation founder Thomas J. Watson, he was the 2nd company president, the 11th national president of the Boy Scouts of America, and the 16th United States Ambassador to the Soviet Union.
We designers often use this as placeholder text, but what does "Lorem ipsum dolor sit amet" actually mean?
It is a latin phrase that deals with the idea of pleasure versus pain. Losely translated it means: "Neither is there anyone who loves, pursues or desires pain itself because it is pain"
Most of the learning is life will come from what you did wrong, not what you did right.
The use of two or more brand names in support of a new product, service or venture. Co-branding is a strategy that couples the strengths, awareness and customers of one brand with another in order to increase brand equity, target specific markets and/or combine brand values in the mind of the consumer.
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And that ladies and gentlemen is the power of design 😁
Here's to the future!
Let's go back to the basics, what is branding?
Creating, selecting and blending attributes to differentiate a product, service or business in an attractive, meaningful and compelling way. It works to illustrate the brand using consistent themes that align with brand promises to build the preference and loyalty of the consumer.
Everything around you has been designed, have you ever stopped to think what the story was behind that design?
👇 Let me know in the comments what your best design stories are, or perhaps you have one of your own?
Your core brand values are the beliefs that you, as a company, stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process. There will be times in business when you have to make tough choices.
I see this question come up so many times. It's time to end this debate, this post has the answers. ⠀
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Here's a clue: No tool will make you a better or worse designer, it’s what we do with these tools that really matters. ⠀
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👇Whats your fav design tool? Let me know in the comments⠀
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💪 I'm also trying a new design approach to my carousels, tell me what you think, do you like the new format and design style?⠀
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#adobexd #ux #uxdesign #uiux #appdesign #webdesign #appdesigner #uiinspiration #responsivewebdesign #mobileappdesign #sketchapp #userinterfacedesign #uxuidesign #uiuxdesigner #uitrends #uidesignpatterns #uxdesigning #userinterface #uxresearch #figmadesign #uidesignpatterns #uitips #uiuxsupply #dailyuichallenge #uiuxdesigner #uxdesigners #userinterfacedesign #uidesign #uxuidesign #uxbrainy
Here's a thought experiment. What's the resolution of your eye?
👇Share your thoughts in the comments below.
Keep it simple.
I've given a bunch or colour theory tips over the past while, but what exactly is colour theory?
Colour theory is both the science and art of using colour. It explains how humans perceive colour; and the visual effects of how colours mix, match or contrast with each other. Colour theory also involves the messages colours communicate; and the methods used to replicate colour.
Your clients may not see it this way if you are trying to sell them design. Sell the value you design brings, not your hours!
"Design adds value faster than it adds costs." – Joel Spolsky
Here's a little more info on colour theory. Colours that make you think of heat and warmth, like reds, yellows, oranges, etc. These colours tend to feel cosier, friendlier, and more cheerful. You are able to add more warm tones to an image or photograph by increasing the orange tones in your image.
Jeff Bezos has build a powerhouse brand in Amazon. He knew a thing or two about branding and its importance.
What do people say about you when you are not in the room?
Brand Strategy: The long-term strategy that guides a business in the development of a brand and its implementation in every aspect of marketing and operations. It serves as a guidepost for internal stakeholders and partners and clarifies a company’s value to its customers.
😋 What's your brand strategy? Share your feedback in the comments below.
I remember when I was studying design and someone said to me, " ...if you run out of ideas, you'll be out of a job!"
This scared the crap out of me, but later I realised that creativity is like a muscle. The more you flex it, the stronger it becomes. You only run out of ideas, when you stop generating them. ✍️ List the creative people who inspire you in the comments, so we can inspire more creativity.
Brand Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.
🔹 What is a user story?⠀
A user story helps to create a simplified description of a requirement. A user story is an informal, natural language description of one or more features of a product.⠀
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☝️Use everyday language.⠀
User stories are written in everyday language and describe a specific goal (what) from the perspective of an individual (who) along with the reason (why) he/she wants it.⠀
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🗨️ Answer this…⠀
User stories only capture the essential elements of a requirement and answers these three questions…⠀
1️⃣ Who it is for?⠀
2️⃣ What is expected?⠀
3️⃣ Why it is important ?⠀
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🔹Who it is for?⠀
The user should be an actual human who interacts with the system. The who describes the the role of the end user.⠀
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🔸What is the expectation?⠀
This is usually unique for each user story. This describes the behaviour written as the an action desired from the end user.⠀
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🔹Why it is important?⠀
This should describe the end benefits or real world results. ⠀
These are the users expected outcomes for achieving the users goals.⠀
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☝️Check out slide 8 for a common user story template then ask yourself how you can facilitate the ueser requirements using the product or service I am building?⠀
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😋 If you enjoyed this post, please like, share and follow me. Share your thoughts in the comments below.⠀
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#ux #uxdesign #ui #webdesign #graphicdesigner #dribbble #behance #desiger #problemsolving #creative #userinterface #testing #prototype #designsprint #design #uxdesigners #unpack #sketch #test #decide #designprocess #designelements #agiledevelopment #userstories #adobexd #adobexddesigner #designprocess #designinspiration #productdesign #uxbrainy @uxbrainy @design.gems @ui_gradient @designspective
Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.
We designers are a interesting breed of humans. When the left brain and right brain collide, extraordinary things begin to happen.
"A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist."
– Buckminster Fuller
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CMYK or ‘Cyan, Magenta, Yellow, Key’, is a colour model that is used for print purposes. CMYK is a subtractive colour, this means that we begin with white and end up with black. So, as we add more colour, the result turns darker.
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While sitting at home, take a look around, isn’t it crazy to thing that everything you see has been designed, everything. How much of these things add value to your life, and how much add clutter?
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